|
THE 4 P’S: MARKETING STRATEGIES
|
|
Outlines how businesses apply effective marketing strategies focusing on the 4 Ps of marketing: product, price, promotion, and place. By exploring tactics businesses use for a range of products and services, it becomes clear how marketing plans are put into action. Chapters include the following: (1)Introduction, (2) Introducing the Marketing Mix, (3) Products in Action, (4) Pricing in Action, (5) Placement in Action, (6) Promotion in Action, and (7) Conclusion.
|
| Format: |
#31934 DVD C D
#31935 View It Now Stream D
#31936 View It Now Stream C
|
| Length: |
25 minutes
|
| Grade/Interest Level: |
10 - 12
|
| Production Year: | 2009 |
| Producer/Distributor: |
VIDEO EDUCATION AMERICA
|
| Lesson Guide: |
no guide available
|
| Topics - Subjects: |
Business -
Consumer Education
Careers -
Job Skills
Careers -
Occupations
|